Bruster's Real Ice Cream
National, Multiple Locations - Ice Cream Store
Corporate Approval
Bruster's is a long operating business (I worked at one in high school, too!) with a strong established brand identity. Having the support of a corporate entity is usually predicated on the ability to match their styling.
Capturing this style was relatively easy after some tweaking, and soon approval from both Corporate and the francisee was easy to gain, along with any messaging.
Promotions
The store owners of the locations I worked with were about brand awareness and drawing in new customers, and did so with promotions for their particular locations. These discounts were approved by corporate as well.
The engagement from these offers was high and there was an increase in foot traffic to the store, as well as to their Facebook page.
